Expected growth figures for year 2012:
- Europe 305€ billion 9 (over 254€ in 2011)
- The United States 280€ billion
- Asia-Pacific 216€ billion
European ecommerce is having a period of great prosperity and rapid economic growth. Around 22% is the expected grow of European online revenue in 2012.
Online purchases are especially increasing in Southern and Eastern Europe. Expected Growth figures in countries in Southern and Eastern Europe are noticeably high:
- Poland and Czech Republic between 25 to 30 %
- France 20%
- the Netherlands 10%
- Germany 25%
- Belgium 20%
- Italy 19%
- Spain 19%
- The United Kingdom, France and Germany represent about 70% of the total EU market (According to Ecommerce Europe)
Confidenceis an important ingredient for the ecommerce growth
According to FrançoisMomboisse (president of Ecommerce Europe): “Growth in ecommerce is closely linked with trust and confidence....” He also points out that: “...Payments and online Security must be a top priority for the European Union...”
Consumers are always online
Mobile commerce will determine the growth in online sales the coming years. In UK m-commerce will reach 20% of the total sales in 2012 (5% in 2011) in Scandinavia 8% and in France 3%. The share of mcommerce in United States is estimated to reach 10% .
As William Jongen (member of the Board of Ecommerce Europe) says consumers are already connected; (47.6% of all Europeans have a smart phone) they can search and purchase wherever and whenever they want, a major challenge for innovative entrepreneurs who manage to jump on the bandwagon.